The master in the art of living makes little distinction between his work and his play, his labor and his leisure, his mind and his body, his education and his recreation, his love and his religion. He hardly knows which is which. He simply pursues his vision of excellence at whatever he does, leaving others to decide whether he is working or playing. To him he is always doing both.     
                                                                                                                                                                   –L.P. Jacks

Hi! My name is Jen Villa and I am an artist and {somewhat accidental} serial entrepreneur living on Cape Cod. I opened The Little Beach Gallery in 2009 after living in California for six years and it changed my life in ways I never imagined. Running a small business on the Cape has taught me so much and connected me deeply to a sense of community + meaning.  

After a few years of running the gallery, representing and connecting with the incredible local artist community, I collaborated with fellow localistas Amanda Converse + Kate Sheehan and started LoveLiveLocal, an online lifestyle guide promoting all things local.

A year later, I co-founded Love Yoga Fest, a local yoga festival, with my LoveLiveLocal partners and local yogi Annika Illiadis which successfully ran for 3 years at Aselton Park in Hyannis.

In 2014,  I partnered with local food enthusiast and Registered Dietitian Nicole Cormier to create The Local Juice, a cold pressed juice company.

Most recently, I have partnered with restauranteur David Noble of Embargo to open The West End, a 20's inspired restaurant serving locally-sourced cuisine and crafted cocktails at the West End Rotary in Hyannis next to the Melody Tent.

My days consist of stress management and project juggling but I truly love the life I’ve build for myself. I get to be creative every single day. I am following a path driven by passion and fueled by a sense of belonging and being part of something bigger than myself.

But wait, there’s more!  I’m also a proud board member of both the Hyannis Main Street Business Improvement District (BID) and Cape Wellness Collaborative (CWC).